Recent Projects

GridCure: Smart Grid Data Analytics

GridCure is a SAAS startup that helps electrical utilities improve reliability, increase efficiency, and boost revenue throughout the smart grid lifecycle. Capabilities are focused on organizing utility big data, integrating disparate data streams, and providing real-time analytics customized to meet the unique challenges of the utility industry.

Launching the GridCure Platform

Over the past year I led the product and revenue teams at GridCure. My focus on was helping the team conceptualize, design, and build the first version of GridCure's SAAS platform, product offering, and business model.

I led a Design Thinking based process where we started by learning about the potential users, and documenting the unique challenges they faced in their daily workflows. We noticed patterns in their reporting and analytics tasks, and identified gaps in the existing tools and available solutions.

We translated our findings into brief high-level product specs, before creating wireframes of initial workflows. Then, working with our development team, we brought the experience to life in clickable prototypes. We worked directly with users to iterate on what we built, and eventually, launched a live web application and initial product offering.

The platform was previewed in September and launched in November.

Winning "Breakout vendor of the year"

Between our preview in September, and our launch in November, we attended the Rural Smart Grid Summit in West Palm Beach, Florida. The Rural Smart Grid Summit is an annual conference for Cooperatively Owned Electric Utilities.

I helped lead the RSGS effort by creating our conference strategy, and working with our team to conceptualize, design, and build all conference collateral and presentation materials.

While at the show I demoed the GridCure platform and product to potential partners and customers, and worked with existing accounts to identify growth opportunities. The conference led to several pilot project and channel partnership opportunities.

GridCure was voted the 'Breakout Vendor of the Year', and received runner-up for the 'Best Presentation'.

Parade: An Experience Design Agency

Parade is a San Francisco based design agency founded by Aiden Bordner, and Robert Konves.

Parade capabilities include: User Research, Content Strategy, and Product Strategy. Wireframing, Rapid Prototyping, and User Testing. Interaction Design, Visual Design, and Motion Prototyping.

I spent 2015 at Parade as the Director of Project Strategy. My role supported across the entire client and project lifecycle from initial need finding and project opportunity definition, through design and project management, and ongoing customer success. I worked directly with clients to understand their business needs and creative vision, managed project scope and people allocation, then supported our team of world class designers to manage on time project deliveries.

I was most proud of my contribution helping Salesforce redesign their Guided Tour platform. Our work lead to 157% increase in completed Guided Tours, and a 35% increase in form completion and lead generation. Read the full Salesforce case study, or learn about other Parade projects I worked on below: