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"Benefit is the undisputed authority in eyebrows, much due to their amazing full-service Brow Bars. In 2016, they took this a big step further by launching the Benefit Brow Collection—a comprehensive line of products that revolutionized eyebrow self-styling. Knowing that many women were apprehensive to style their own brows, Benefit tapped Parade to help design a web experience that would introduce the new collection and help women embrace the transformative power of DIY brows." https://static1.squarespace.com/static/5372313de4b000acb065e5db/587d241e46c3c46130e62c7a/587d24206b8f5b64b1e282f0/1484600034411/Screen+Shot+2017-01-14+at+6.24.06+PM.png Home - TaxChat- Reinventing the process of professional tax preparation. "TaxChat came to us with a few preliminary sketches and a great idea: empower people to get expert tax preparation on their phones using the familiar experience of text message chat. We started by defining the brand, and then worked through the service design and the two applications that would power each side of the business. Parade ultimately became TaxChat’s design team, creating the brand, identity, UX and interface design, websites—even marketing materials." https://static1.squarespace.com/static/5372313de4b000acb065e5db/587d241e46c3c46130e62c7a/587d241f579fb39e318e9d22/1484597691253/Screen+Shot+2017-01-14+at+6.03.36+PM.png Home - Google Spotlight Stories- Apps for uniquely immersive storytelling platform. "Google Spotlight Stories is a storytelling platform that allows the viewer to be immersed in a 360° film. By rotating the device, you can follow the narrative or look in any direction, almost as if you were directing the feature. Parade helped Google’s ATAP team to design the mobile apps that would bring this innovative mobile technology to millions of Android and iOS users." https://static1.squarespace.com/static/5372313de4b000acb065e5db/587d241e46c3c46130e62c7a/587d241f86e6c09e3f62af90/1484597662451/Screen+Shot+2017-01-14+at+6.00.08+PM.png Home - Salesforce Guided Tours- A new web marketing platform for the entire Salesforce product line. "In 2015, Salesforce was looking to update the guided tour experience. Not only did they need a fresh strategy and interaction design approach, but they wanted to build a true platform that would allow for quicker updates and could be utilized by the entire Salesforce product line. Parade helped them develop the strategy, and then built the prototype, for the next-generation experience." https://static1.squarespace.com/static/5372313de4b000acb065e5db/t/587d1deb1b631be781c068fc/1484594685803/ Home https://static1.squarespace.com/static/5372313de4b000acb065e5db/t/5373b12fe4b0a7ee8e9c384b/1400090935518/IMG_2125.JPG Home https://static1.squarespace.com/static/5372313de4b000acb065e5db/t/587d308fd482e9eee8c10336/1484599451727/IMG_9935.JPG Home https://static1.squarespace.com/static/5372313de4b000acb065e5db/t/53739965e4b075c0a114e547/1400084859689/resumepreview.jpg Home https://static1.squarespace.com/static/5372313de4b000acb065e5db/t/5372e1f5e4b02c5d204d05bb/1400038032955/Header.jpg Home